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Videos

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
Companies: Microsoft, SHARE Creative
September 28, 2023
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Citation

Brenner et al. (2023a, September 28). Uncovering the Human Voice for Deep Insights . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/uncovering-the-human-voice-for-deep-insights-12164


Research papers

The new brand-perception battleground

Despite the investment, most customer and user experience tweaks are completely forgotten according to Kahneman's peak-end rule of memory. The stories that stick define your brand and decide your fate. We asked 3600 customers "What is your most vivid...

Catalogue: Insights Festival 2020
Author: David Evans
Company: Microsoft
September 15, 2020
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Citation

Evans, D. (2020a, September 15). The new brand-perception battleground. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-new-brand-perception-battleground-11581


Videos

The new brand-perception battleground

Despite the investment, most customer and user experience tweaks are completely forgotten according to Kahneman's peak-end rule of memory. The stories that stick define your brand and decide your fate. We asked 3600 customers "What is your most vivid...

Catalogue: Insights Festival 2020
Author: David Evans
Company: Microsoft
September 14, 2020
×

Citation

Evans, D. (2020a, September 14). The new brand-perception battleground. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-new-brand-perception-battleground


Research papers

From Big Data to big decisions

In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Reed Cundiff, Ilana Saarikko
Company: Microsoft
November 18, 2016
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Citation

Cundiff and Saarikko (2016a, November 18). From Big Data to big decisions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-big-data-to-big-decisions-8925